Business is all about numbers. Whether a person is switching to a new shampoo, or investing in a growing start-up, he tries to make informed decisions. He looks at past success, the money the brand has behind it, it’s earning potential and so on. More often than not however, the art of winning a customer... Continue Reading →
What is the need for culture in a workplace? Culture makes your employees want to work for you and even if they leave it is the culture you develop in your organization that makes them remember your company. Essentially, culture is the beliefs and priorities that drive the thoughts and actions of the people at... Continue Reading →
This is that intangible asset that a company has to build, over the years and maintain it throughout their journey to stay afloat in their market. The effect of what an organization does rather than the cause it follows is branding. Basically it is what people think of you on an emotional level. One very... Continue Reading →
The ‘Magaa of Small Things’ is a YouTube channel about a comedian making light of his daily interactions with the people around him. It features an up and coming Indian comedian who was recently featured on BuzzFeed twice. This man also happens to be an innovator who has co-invented 18 different medical devices. He is also... Continue Reading →
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